What is Pay Per Click (PPC) Advertising?
PPC or the pay per click marketing has gained a lot of popularity and garnered a lot of success in the internet marketing field. If you are at this page you must either be looking to know more about this form of advertising to benefit from it or looking for a service provider that can help provide you with effective PPC advertising.
However, it is good for businesses to know a few basic things about this form of advertising so they may be able to make the best out of it and hire only the experts of the field for their PPC advertising. Though the concept of the PPC advertising may be a fairly simple one it requires skill, knowledge, expertise, insight and a bit experience to run a successful PPC advertising campaign. At Webnet, we deploy our experience, our knowledge along with carefully developed techniques to allow businesses to derive maximum value and benefits from this paid search advertising technique.
A good feature of this form of advertising is that all businesses despite of what their advertisement budget is can still take advantage of this form of advertising and get the most out of it if they trust their work to just the right service.
What Exactly PPC Advertising Is?
PPC or the pay per click advertising is particular form of internet marketing where businesses or advertisers are paying an amount to have their advertisement displayed on the leading search engines. Owing to the effectiveness and astounding results the PPC has delivered, all popular search engines have developed their own pay per click services that are aimed at helping businesses to promote their business faster than they are likely to attain with merely relying on organic rankings i.e. the SEO.
PPC is especially effective in the scenario when businesses need quick results and therefore, cannot afford to rely solely on SEO efforts. Some of the top most PPC services include • Microsoft ‘s Bing Ads • Yahoo’s Search Marketing • Google AdWords
It is relevant to mention here that all PPC advertising services basically follow the similar basic concepts. Advertisers, in the PPC, are entrusted with the task of creating their advertisements that entail the business keywords that they want to use in your advertisement. This in turn, enables web searchers that are using any of the keywords that the business has used in their advertisement, to see their advertisement next to the search results in the category of sponsored links. However, the distinct advantage associated with this form of advertisement is that businesses are only required to pay once the user clicks on this advertisement.
Why Only Webnet For Your PPC Campaign?
Though the answer may be as simple as trust only the best of the field for your work below we will briefly elaborate on why you should only entrust Webnet with your PPC campaign. While entrusting your PPC campaign to unprofessional can deliver little to no result it can also result in wasting the amount you have dedicated to your PPC campaign. Therefore, entrusting your work to only the experts of the field allows you to obtain the maximum returns even from the most limited and minimum budget. With our PPC campaign you are sure to obtain promising results and returns from your campaign.
Some of the key features of our PPC Campaign include
Carrying Out an Effective Market Research
The first and the foremost thing that an effective PPC campaign requires is an effective market research. Additionally it requires a thorough understanding of the consumer search patterns along with that of the local market. At Webnet, before we launch a PPC campaign we conduct a thorough search on your business and get to know it in an optimal manner. We then proceed to analyze your business objectives, your goals, your competition, the unique requirements of your industry and your needs. At Webnet we believe that our analysis has played a huge role in rendering our PPC campaigns a thorough success for our customers.
Similar to the SEO, keyword research is an integral part of PPC. However, we fully believe that PPC is not merely about bringing increased visitors to your website as it is equally about searching and using keywords that can help drive potential customers to your website and offer the optimal conversion rate. So why entrust Webnet for this work? It is because we at Webnet use advanced tools that allow us to understand how your potential customers carry out search on the search engine including search volume, searcher intent and keywords relevancy. All this allows us to generate keywords that result in the highest possible PPC value.
Account Creation Process
Our Google AdWords account creation follows our research process. If it your first time we will create AdWords starrer edition for you however, once you have started we will switch you to the standard edition anytime you would want to.
We are known for running PPC campaign that triggers users click on your advertisement. To maximize performance, we split test the ads while our dedicated PPC team work towards maximizing the value per click.
Optimization of The Landing Pages
Though PPC may help bring visitors to your sites that have huge potential to become customer it certainly does not guarantee conversion at least by its very nature and solely at its own. To help convert these visitors to customers businesses need to design their landing pages. To help businesses convert these visitors into customers, we help our customers in the creation of optimal landing pages design. To further boost your profitability we help lead your customers throughout the purchase cycle to help you boost your sales in the most cost effective manner and deliver the maximum value.
Our PPC campaigns also allows lead generation since your ads only appear on pages and are returned for queries that have the potential to translate into clicks paving the way for conversion and lead generation. Therefore, whenever the potential customer clicks your ad, you are required to pay the search engine a certain amount.
SEO or PPC, What to Opt For?
This is one question we have often heard from customers who wonder whether to invest in the SEO or PPC platform. Our suggestion in this aspect is very simple and we suggest businesses that have very low rankings and therefore, not much visibility on the search engines to reach out to their customers with PPC. Similarly, PPC can be the excellent option for those businesses that are in need of quick results and can benefit from PPC through raising awareness about their business on the search engines. However, PPC as compared to SEO is expensive and once businesses cease to invest in the PPC platform the results can be short lived. At Webnet, we can offer you the guidance that allows you to adopt the right mix of SEO and PPC that helps boost your website visitors, your rankings and ultimately your business.