What is Website Integration?

Top 9 Factors for a Successful E-commerce Website

by Waqas 1675 14th November, 2018


A professional website design makes a huge difference especially between when it is about e-commerce. More than 50% of the visitors will visit your website if its design is appealing.


There are also other factors that you need to consider when you are planning to design your own e-commerce website. But how you’ll create a website that will contribute towards your business success?


You must have a proper plan to showcase your products and services on a large scale successfully. Getting custom e-commerce website development services is a handy approach but you should also be aware of the key aspects that are beneficial for your online business.


You should consider the following elements while planning to create an e-commerce website.


Suitable Platform


You have a lot of options available when you have to select the e-commerce platform for your website but selecting the right one is important. It’ll help you to build a profitable e-commerce website.



 


While choosing a platform look for something that is functional, flexible and cost-effective. It should be able to meet all your product requirements and provide you a prominent place in the market.


Best-multi vendor ecommerce platform plays a major role to strengthen the market value of your products.


Authentic Content


A relevant and unique content makes a significant contribution to your online business. Whether it’s a video, text, image or any other thing. You have to ensure that the idea is clear and concise, so it will urge your customers to get your services.



 


A simple and helpful content helps your target audience to understand your brand values. It also establishes a strong relationship between you and your customers.  


Top Ranking in Search Engines


Your e-commerce website ranking hugely reflects the success of your business. Prefer a business ecommerce platform software that can implement the latest SEO techniques to your website.


85% of the users do research online when they have to buy a certain product. To gain an edge over your competitors, you should work to boost your website visibility in search rankings.



 


Once your website will appear at top of the search engines, people will give automatically give preference to you. It is also useful to hire a professional web designer that can handle SEO work as well of your website.


Email Marketing Techniques


Email marketing strategy is another way to enlarge your business because in future email users will increase in large numbers. By implementing effective email promotional techniques, you’ll engage more customers and as a result of it, your sales will increase too.




Addition of attractive features is always useful in emails like pop-ups, visitor auto message, or easy integration.


Utilize such techniques that create an everlasting impact on your potential customer's mind and makes them your regular customer. Startup ecommerce solutions could increase the productivity of your business by adding catchy elements to your e-commerce site.


Simple Checkout Procedure  


You’ll observe an amazing change in your sales graph if you’ll make the checkout process easy and simple for your customers. Almost 25% of the people disregard their carts if the process is too complex.


To build a large customer base keep things simple in your checkout procedure, such as eliminate interruptions, make pages to load quickly and don’t provide long forms for users to fill.


Responsive E-commerce Website


60% of shoppers do shopping from different devices other than PC. If your website is viewed easily on different devices, you’ll be able to reach the larger audience. Your website design should be responsive so it could get adjusted easily on different devices screen.




 


Make Shopping Secure for Customers


Online users are always concerned about their information like credit card data or other confidential details. So, make consumers feel that their information is in safe hands by having an appropriate SSL certification on your website.



 


Use Social Sharing Buttons Effectively


By using social sharing buttons on your e-commerce site, you could generate a large number of sales. According to a recent study, social media holds huge importance in the e-commerce industry.



 


Another study showed that 75% of the companies got their customers from social networking websites.


Call-to-action Buttons


Addition of call-to-action on every page guarantees the success of your e-commerce website. Its presence on every page provides an opportunity for customers to get useful information about products or services.  


Make your call-to-action short and precise, so it’ll influence the mind of consumers to make a purchase.


Conclusion


If you are thinking to build an e-commerce website to run an online business then you must follow the above mentioned key factors very closely.


You have to think one step ahead of your competitors in order to give tough time to them. These key factors will help you to stand out in the e-commerce industry and to make a huge impact on your potential customers. 


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