Plenty of factors are involved behind the scenes when you decide to build a website.
You need to keep a close eye on different components that affect your website performance.
Website speed is one of those factors that makes a huge contribution to your online success.
The slow website loading problem takes you nowhere. It costs you thousands of conversions and leads.
Your search engine visibility and conversion rate are entirely dependent on the website speed.
If you want to implement different SEO practices successfully, then your website performance and speed should be your major concern.
Speeding up your website is not the requirement, it's the necessity to survive in the digital world. The tricky part is to figure out how?
When users come to your website they expect it to be fast.
The ideal website load time is considered from 2 to 3 seconds that heavily impacts the user experience (UX). Additional 100 milliseconds can drop your conversion rate to 7%.
Importance of Website Speed
Google stated that around 54% of mobile users leave a site immediately if it takes more than 3 seconds to load.
Good website speed helps you to negate bounce rate and page abandonment.
The fraction of a second can make or break your website speed. Every second you either make or lose a customer.
It also makes a huge impact on search engine visibility and website traffic.
Ask yourself what you’ll do if the site is taking too long to load?
Obviously, you’ll switch to some other site because you can get desired information from other sites in less time.
Website speed is also crucial for customer retention and good conversion rates.
You cannot attain a strong web presence without a smooth and flawless website, so you must feel the need for speed.
Here are some of the major slow website causes with its possible solutions, so you can optimize your website performance.
Unclean code is the biggest culprit of slow websites.
Take any slow loading website example, messy code will be the major cause of it.
Unnecessary components and comments, plenty of white spaces, and empty lines just increase the stylesheet size of your website that cuts down it.
If you discard these unnecessary elements then you can compress the code and shrink the file size.
It will improve the overall load time of your website and will also impact your SEO positively.
You can access different online tools to minify and clean the stylesheet file size.
Don’t be casual in your approach. Try using the single CSS stylesheets instead of using multiple.
A large number of unoptimized images can cut off your website speed.
High-resolution images consume massive bandwidth while loading. Large image files put unnecessary weight on your website that makes it slow.
You also have to consider the format of images while uploading it.
JPEG images have smaller sizes than other formats of images such as PNG or GIF, so you can enhance your website speed by using JPEG images.
You should also run the tests to scan images, so you can take preventive measures accordingly.
If your images are not optimized then it could also cost you money as a result of bandwidth overage.
Excess of Ads
Running ads is a great way to divert traffic to your site.
But it should not affect your website performance at any cost.
If you are unable to provide a good user experience then you cannot build a powerful online presence, so limit ads on your site.
When you fill your website with ads, the HTTP requests also increase, which increases the processing time.
The media ads including auto-downloads, pop-unders, and others can make plenty of HTTP requests. It can also affect the responsiveness of your website.
Limiting ads on your site will make a great impact on UX and CTR that can generate great traffic, leads, and eventually sales for you.
Web Hosting Issues
Hosting issues have a major impact when it comes to your website speed.
If you are facing a similar issue then you may try switching the hosting provider.
Go for such options that can provide performance optimization services in the hosting price. Most companies offer custom web servers along with website development services to meet the needs of different customers.
If your web hosting provider is allowing you to run your web operations smoothly then you don’t have to think about switching it. You need to identify the right reason for the slowness of your website.
No Use of Content Delivery Network
The content delivery network is a distributed network that carries independent servers. These servers are integrated into geographic places that provide content to users with high performance and great accuracy.
On the basis of your visitor’s location, the content is provided to the users. A node is used to serve data that is based at the data center available nearest. It reduces the round-trip-time and provides results to the online users quickly.
If you have global visitors then CDN can help you to minimize the burden from your site.
It caches the frequently accessed data then it distributes it to the datacenters.
Round-trip-time is also reduced as a result of it that provides content faster to your audience.
Not Using Caching Techniques
Caching techniques are used to optimize the website performance and if you are not making use of it, you are at a loss.
You can store the data points through this technique that are used frequently in the cached memory.
When users look for particular content, cached memory serves them, so it speeds up the entire data hunting procedure.
By integrating the HTTP and server-side caching, you can bring major improvements to your website performance.
From database queries to images, there are various things you can cache. Just make sure that you don’t create any mess, set your priority, and keep things clear.
It is a code that enhances the functionality of your website. If it is not implemented correctly then it can make your website dull. Its optimization is important to improve the delay time of your web pages.
Overhead refers to the irrelevant items in the database of your website. It includes logs, transients, and different plugins that increase over time.
This overhead can prolong the database queries than its actual time.
You can remove the overhead by optimizing your database. Most of the web hosts provide access to the database management platform via your hosting account, so you can optimize it this way.
It is important to address this issue on time or else it keeps increasing load on your database that eventually makes your website work like a caterpillar.
Initially, when the web world was forming, nobody bothered about the load time of websites. People just needed access to the web somehow.
But now it's a different ball game altogether.
Fast-loading websites have great worth in Google’s eyes. With each passing year, your website must improve to compete in the highly competitive online world.
You need to maintain your website regularly by taking care of the above-mentioned slow website loading causes that can possibly slow down your website.
Good website speed impacts heavily on not only your search engine visibility but also on conversion rate.
Every second you reduce the website load time, evoke customers' trust, and urge more users to visit your site.
You may use PageSpeed Insights to analyze the speed of your web page. It will also give you a clear idea of what is slowing down your website and how you can fix it.