While you are making efforts to enhance your search engine visibility, some blunders can affect your SEO success.
SEO demand and opportunities are increasing with time. It holds special significance in the current digital landscape.
According to digital marketing experts, by 2024, the size of the SEO market will reach around $1.9 billion.
So, you cannot afford to keep repeating the common SEO mistakes again and again because it is now the mainstream channel for content marketing and overall digital marketing practices.
You must stay on your toes to adapt to the latest changes and trends as per Google’s algorithm update. Also, you have to prioritize the user search intent to create your content accordingly.
Although it is a tough ask to stay on top of the most successful optimization strategies, and if you have not done it the right way, you have to bear the headache to fix issues right from scratch.
Here is a complete guide of SEO mistakes to avoid in 2021 that will help you to understand and identify the issues and to fix them.
SEO Mistake 1 to Avoid
Not Considering Search Intent
You may write top-quality and helpful content. But if you are not targeting it in the right way, it is useless. It will add zero value to your SEO efforts if people do not find your website useful.
You may know your target audience, but if you are not considering the search intent, you are missing out on the trick.
Search intent is the intent behind the user search. You should be able to satisfy this intent by providing a solution through your website and content.
Put yourself in the searchers' shoes to understand what they are thinking. It will help you to answer their queries.
Let’s say if a user is looking for the term “Digital Marketing” on Google, then it shows the intent of the user who wants to know what is digital marketing.
But if a user is searching for “Digital Marketing Services,” then it means a person wants to hire a digital marketing expert or company.
As you can see that both keywords “Digital Marketing” and “Digital Marketing Services” have a different intent.
So, if you are targeting the keyword “Digital Marketing Services” and providing the information related to “What is Digital Marketing,” then you can not succeed with this type of content.
You have to satisfy the intent behind the particular search phrase, or else there is no point in creating content that is not fulfilling the user intent.
SEO Mistake 2 to Avoid
Targeting Irrelevant Keywords
Keyword relevancy is one of the major parts of SEO. It is important to optimize relevant keywords on each website page.
If you are targeting irrelevant keywords for your website, then you are just making it difficult for search engines to trace what the page is about.
It can cost you ranking opportunities, so you have to be vigilant in your approach as it is one of the vital SEO mistakes to avoid.
Let’s say if you are targeting the keyword “Digital Marketing Services” for your SEO services page, then will it add any value to your page?
Not at all.
SEO is a sub-element of digital marketing, but you need to target the relevant keywords that fit your SEO service. Irrelevant keywords will do nothing good for the SEO of your website.
When you are optimizing keywords for relevancy, you have to ensure that you are integrating them at the right place.
You need to utilize certain places to increase your relevancy score and rank better in search results. It includes an H1 tag, meta description, title tag, URL, main content body, and alt tags.
SEO Mistake 3 to Avoid
Ignoring Google Suggestions
Experts try their best daily to win the SEO battle, but they miss the key trick, and that is ignoring the suggestions of Google.
These are the suggestions of key phrases that people are searching mostly.
So, if you ignore these suggestions, you are not doing justice to improve your search engine visibility.
Let’s say if you are looking for the “SEO Techniques,” then it will give you a suggestion like this:
As you can see, the suggestion of keywords above “SEO techniques and tools,” “SEO techniques 2020,” and so on.
If you want to write a blog post on SEO techniques, then these suggestions should be your preferred keywords.
It will help you rank higher for this particular blog post.
Once you optimize these keywords according to the Google suggestion, you will have a better chance to get found on the top 10 search results.
So, if you are ignoring these Google suggestions, you are losing the useful ranking opportunity.
SEO Mistake 4 to Avoid
Going Without a Proper SEO Roadmap
You may know everything about your audience, but it is of no use unless you are not utilizing it to build actionable strategies.
Building a proper SEO plan is the key to success.
Although it is not essential that every plan will work, but you have to stay focused on creating top-quality content according to your target market needs.
Building proper On-page and Off-page SEO strategies start with the evaluation and understanding of your competition.
You need to dig deep down to analyze the ranking, content, keywords, and overall performance of your competitors.
Once you have done it, you have to break down tasks and set goals for yourself. You should have a clear vision of what you want to achieve with your content and keep a closer look at search engine updates.
Find out the technological tools or platforms that can streamline your workflow and impact positively on your strategies.
In short, a solid SEO plan is a blueprint for your success in the current digital landscape.
SEO Mistake 5 to Avoid
Not Leveraging the Power of Social Media
If you want to enhance your content worth or attain better website traffic, you need to level up your social media game.
You are missing out on the trick if you are not active on social media platforms.
According to top SEO experts, social media signals make a massive impact on the website’s ranking. You just need to use it the right way.
There is no need to stay active on all social media platforms. You have to target those platforms where your audience has the most reach. Build credibility in your target audience’s eyes by posting useful content to resolve their issues.
SEO Mistake 6 to Avoid
Poorly Crafted Content
One of the biggest SEO mistakes is the creation of irrelevant content that is not well-targeted towards your target market.
Google provides the most relevant content to its users for a particular search item.
So, if you want to rank on a particular keyword, you have to focus on the user’s needs, or else there is no chance to rank well.
These content mistakes mainly occur when you try to merge different topics into a single piece of content.
Also, if the quality of content is not up to the mark, and you are just doing it for adding keywords, then it will not pay you off.
You should aim to produce content that answers the queries of your potential customers that includes the relevant search terms.
It helps search engines to track your content by matching the keyword that you optimized. But you have to ensure that your SEO and content strategies are aligned according to the roadmap you created earlier.
Doing proper research will help you follow the best practices of Google, eventually allowing you to craft top-notch and well-optimized content.
Duplicate content is another major issue that occurs in SEO.
Google penalizes this approach that hurts your website badly. Posting plagiarized content on your website will take you nowhere as it is considered a spammy practice.
Misleading readers will harm your website's credibility, so you have to build meaningful and original content. Whether it is SEO spelling mistakes or grammatical, you cannot compromise on the quality of content.
Start with writing captivating headlines that complement your selected topic effectively.
Create engaging stories with the help of images and videos that fulfills the readers' purpose to visit your website.
SEO Mistake 7 to Avoid
Slow Loading Website
If you are not utilizing page speed as a beneficial factor, then you are committing a crime.
You cannot ignore the issue of slow loading websites as it affects your ranking position heavily.
The ideal load time of a website page is 2 to 3 seconds.
Just think about it will you wait for the website that is taking too long to load?
Obviously, no, right?
If the issue will persist, your website will stop getting clicks, views, and leads, eventually creating a disastrous situation for your website's search engine visibility.
A fast loading website will make a major impact on your website traffic and views that will strengthen your website position ultimately.
Let’s say if you are running ads on the website. Then you require a fast and smooth running website to generate more ad revenue and ad clicks.
The best way to fix slow loading website issues is to do a complete audit of it and identify what is slowing it down.
It could be an unoptimized image or the cluttered code that is putting an extra burden on your website.
You can also consider Google PageSpeed Insights to have a better idea of your website speed and what are the causes of its slowness.
SEO Mistake 8 to Avoid
Not Knowing your Target Audience
Understanding your audience is an integral part of SEO. Most of the experts think that they already know their audience, but that is not the case.
It is essential for you to have a clear understanding of consumer behavior to make decisions accordingly.
Having complete historical data of your target market provides you valuable insights and allows you to build results-driven strategies.
You should prioritize the customer's perspective. It will help you decide what particular terms your customers use to find your products and services.
Analyze the current market trends to know the consumer's preferences. By doing this, you will be able to understand and consumer intent and form a better keyword selection strategy.
SEO Mistake 9 to Avoid
Not Paying Attention to Mobile-Friendly Experience
If you think that SEO is solely a game of content and keywords, then you are sadly mistaken.
It also involves different factors like how your website performs on different devices, and you cannot afford any negligence in this case.
The majority of online users access websites through mobile phones. The statistical study shows that by 2025 around 73% of internet users will view websites through mobile phones.
It means you can miss a large number of traffic, views, and leads if your website is not mobile responsive.
So, you must consider this SEO mistake to avoid a poor user experience on mobile phones.
Google can easily recognize if your website is not mobile-friendly.
To attain a smooth mobile experience, you need to keep in mind the following key points.
- Fast loading images and videos.
- No block files.
- Responsive web design.
- Good website load time to improve bounce rate.
- Create mobile-centric search strategies to reach consumers efficiently.
Summing It Up
SEO is a fundamental part of today’s content marketing strategy.
Best people in business also make mistakes, but it’s better to understand and harness yourself with the right tools to counter SEO issues.
You can learn from your worst SEO mistakes to overcome the challenges in today’s highly competitive environment. But committing these mistakes, again and again, will be like suicide for your online presence.
Hopefully, the above-mentioned errors will make your SEO journey more convenient and will help you to attain your desired online results.