By the end of this guide, you will know how to build a website from scratch and how you should get it done while availing services from a professional web design and development company.
Bookmark this blog, as it is going to make a valuable addition to your knowledge.
Start Building Your Website Pages
The first thing we have to do is to plan out your website pages for your new website. A great website is not confined to the only homepage. You may have to create more than multiple pages according to your business needs.
You may want to create a brief catalog of your services, a blog section for updates, or a contact page that is the most important pages of a website.
Through the contact page, customers directly link to you, so should add complete information on this page, such as phone numbers, email address, and location.
When you start building your website pages, you need to ensure that each page meets the major target of your website.
You should include a call to action such as sign up, learn more, or contact us. It also plays a key role in increasing your conversion rate.
Letting your potential customers know about your professional journey and experiences creates your credibility, so you can share all this information by creating the “About us” page.
The content on your web pages needs to be clear and concise, so visitors face no difficulty in understanding you. Remember that it’s better to have a few pages with high-quality content rather than having plenty of pages with poor quality.
Now let us get to the best part for creating a website.
Before starting your website, Logo Design is also an important factor for your Website Design. If you don’t have a logo you can get a logo design online.
How to Design a Website
Website design is the major aspect of a website that builds its look and feel through color scheme, style elements, and website layout.
Firstly, you need to analyze your needs. Ask yourself which type of website do I want?
So let us discuss some types of website
Personal Website Design
If you are looking for a website for free there are plenty of platforms that can provide you a taste of how it feels to go online. Some of the examples are wordpress.com and wix.com where you could get a domain and a website from them to go online in one day. If you want a professional personal website it may cost you but having an image for yourself is a great way of going ahead with the website. After getting a website design you should consider which CMS to use. Consider different types of CMS through which you can build a website where you can manage your website by yourself without needing any help from a web design company.
Professional Website Design
It is evident from the explanation given above that getting a website for personal use is very easy. But if you want to create a professional website, you have to avail the services of a professional website design company.
When you want a professional website, you have to make users understand who you are and what you do. Planning your professional website helps you to understand your goals with a document to deliver to website companies designing and developing your website.
If you will go for a theme-based website, your website will be nothing different from any other website, appearing on Google searches.
Visitors are not going to spend much time on your website if they will not find anything unique and interesting. Within seconds, they will jump to the next website and that is only going to increase the bounce rate on your website.
For a unique web presence, you should take services of professional website design companies according to your budget and needs. Some of the reputable web design companies are
With custom CMS, you get custom-built themes, so you can integrate each component as per your vision and brand values.
Organizational Website Design
Corporate websites, organization websites, or enterprise website needs to be careful about creating their business website as their company’s image depends on it as well. This is why multinational or brand reluctant companies spend much more on their website because they can’t affect their brand value or image in the public.
These websites spend money for Custom website Design to take their brand value and culture to be consistent with their Corporate Identity Design
Once you completed your website design and integrated with the Website CMS system your next step is to get a domain.
Register your Domain and Acquire Web Hosting
A domain name is a unique address of your website, for example, ours is webnet.com.pk. Make sure that your domain name is short and simple just like ours, so it lasts long in your customers’ memories.
Your domain name should be the reflection of your business, so its relevance is important. In this way, it also becomes easy for customers to find you on search engines. Avoid using numbers in domain names as it looks unprofessional.
You can register your domain name on well-known platforms like GoDaddy and Domain.com.
You may also consider Bluehost.com for domains and web hostings. Their domain registration is free for the first year. Also, if you will get the domain and hosting from the same company, you can save your money and time.
To avoid charges of different platforms, it is suggested for you to have your domain, especially for the professional website.
Once you have registered a domain name, you need a website hosting. It’s a service that stores your website files on the secure server.
A web host is essential for your website as it provides access to users to browse and go through your website.
When you sign up with a web hosting company, make sure that it has a free domain name with SSL (for security purpose), custom email accounts, 24/7 customer support, and unlimited bandwidth with no traffic restrictions.
If you have found all the above-mentioned features in web hosting, it means you have a good hosting provider.
Internet providers also offer monthly web hosting services but their charges may vary depending on your number of website pages and visits.
Post your Content on Website
Once you are done with all the initial essential steps of the website building and forming its overall look, it's time to start posting content on the website. It includes images, videos, and written content.
Website content holds special importance to enhance your search engine visibility.
Quality is a major aspect when it comes to images. You simply cannot afford to put blurry, cluttered, and low-quality images.
Remember, content on your website needs to be regularly updated as well, so you need to do a regular follow up to make sure everything is up to date as per the latest search engine trends.
Test and Make your Website Live
Once you are done with aligning content on your website, check it closely and make sure that:
- There is no grammar mistake in the written content
- The website is completely responsive and is working perfectly fine on all devices.
- All buttons are working smoothly on the menu.
- Load time is less and web pages are loading quickly.
- Formatting and overall structure are consistent.
The above-mentioned key points are some of the basic requirements that your website must fulfill to provide a good user experience. After thoroughly checking your website, you are all set to make your website live.
Market your Website
After having a complete website, you need to explore various digital marketing methods to market your products and services.
Once you make your website live, you have to enhance its search engine visibility by implementing the latest SEO practices to get more web traffic and leads.
When Google updates its algorithm, that makes a massive impact on the website rankings as well, so you need to stay updated continuously.
Remember that visitors mostly open four to five links of the top Google search results on the first page. It means if your website does not have top rankings, there is no way you are going to get page views and web traffic to your site.
Keywords research is the major part of SEO and you should strongly focus on the relevant keywords to generate traffic early on after launching your website.
You should also consistently monitor and update title tags and meta descriptions of all your web pages. It will help you to rank correctly for the product or service that you are targeting.
Social media has become the mainstream platform for marketing as it has a larger audience reach. You can keep your existing or potential customers updated about your website.
Let’s say if you have launched a new product, you can post it to make your target market aware of it.
Remember that the most effective marketing strategy is identifying customers' problems and then solving them. So, start with addressing issues that your customers mostly face.
Add your social media pages links to your website as it will increase engagement. You can add it to the footer as it is the most commonly used place.
Maintain your Website Regularly
Once your website is running smoothly, you need to follow-up to ensure that it is maintained and updated regularly with the latest blog posts, new products, events, news, and offers.
At least once in the month, you should check your website to ensure your software is updated and working fine.
Outdated software makes your website vulnerable to getting hacked. To avoid such situations, you should avail of monthly website maintenance services.
The bottom line is that you must keep your website updated with fresh content and ensure there is no technical issue. By doing this, you will be able to provide a great user experience for your customers.
The entire process that is explained above is going to remain the same for the ecommerce website as well. You only need to select the appropriate ecommerce platform. Here is a guide of the best ecommerce CMS for this year.
Summing it Up
A website is the most integral part of your business and its development involves different steps that are explained above.
Here is the summary of all key points discussed above.
- Get website hosting and domain name. If you want a paid one you can get your domain.
- Customize your website design structure after assessing your website design needs that either you want pre-designed or custom-built themes for it.
- Start building your website pages after critically analyzing the purpose of each web page. Then start posting high-quality content on it.
- Test your website before making it live to ensure that it is free of all kinds of bugs, errors, and mistakes.
- Implement the latest digital marketing practices by identifying customers’ problems and providing the best possible solution.
- Maintain your website by keeping its content fresh and updated. Make sure that its software is up to date to keep it safe from hackers.
Hopefully, this guide will help you to make the right decisions when you are creating a website for your business. It will be beneficial for you in the long run and will help you to achieve a strong presence in the online world.