Online buying and selling have taken a new shift in this current period where everyone is staying in a lockdown due to COVID-19 and exchanging goods through online sources. Most of these sources are like sending product images on WhatsApp groups or individuals contacts, Facebook business page creation, selling via an Instagram account, or even through phone calls. These sources are not so beneficial and can only target limited people in a particular connection.
In spite of the above, ecommerce websites are really helpful and beneficial in this scenario and even afterward of this lockdown when people avoid going outside for making purchases and resist crowd. As the World Health Organization (WHO) has marked Coronavirus as a pandemic, people will certainly prefer social distancing and smart shopping for years.
E-commerce Website, however, shows professionalism in doing business more than a single shop in a market. It portrays the product with clear prices and product descriptions. Simple Ecommerce website prices are also minimum that any small business owner can afford and get it designed even in a day or two.
Ecommmerce websites help owners to manage their business efficiently and effectively and bring huge returns on investment. If someone thinks “logically” that when a physical shop is opened in any locality it needs a lot of investment and is able to call consumers of that particular area, but when the online shop is opened it can target the entire geography of any country. Marketing also becomes easy with ecommerce website where anyone can aware of it on multiple social channels.
Readers of this blog must be thinking about how they can shift their products on a website and start selling, they should not worry about it because the ecommerce website makers do all these arrangements and even train them in few hours to manage the website productively.
No one is sure about when this lockdown will completely be withdrawn and if it is lifted, the markets might again be shut off because the virus has not faded away yet. Governments look ambivalent in their decisions about the lockdown.
On a sensible note, people must do the arrangement for a simple alternative for running their businesses.
Effects of lockdown to ecommerce
Despite giving negativing effects to most of the businesses, the lockdown has come with good news to ecommerce. And mostly those who own website and sell through ecommerce website has received major chunk because the Website is a mark of credibility which reduces the hesitation of the buyer in comparison to the Facebook page or Instagram.
We have experienced multifaceted effects of lockdown to ecommerce and some of those are described below.
Coronavirus and changing behavior towards online shopping
The prevailing lockdown due to COVID-19 has been changing the behavior of the masses towards online shopping. It is leading us towards smart and distant shopping to maintain social distancing. The lockdown has made and will continue to make people accustomed to online buying where the hesitation towards online shopping will also fade away and the coming generations will definitely use websites for buying any product.
Online consumer goods vs. luxury goods
Currently, people are inclined towards buying online consumer goods instead of luxury goods. The changing demand clearly portrays the worsening situation which is benefiting one and sidelining the other. Instead of restaurants, people are preferring online grocery shopping, entertainment to health care products, fashion goods to cleaning items, Automotives to toys, etc.
Grocery shopping these days has spiked up as people are avoiding visiting general stores for grocery shopping.
The lockdown has led our way towards safe shopping through ecommerce websites. As the virus may survive on the products as well for a few hours in this way online shopping is safer enough because the products are packed and shipped in days or weeks. In this period of time, the virus becomes feeble or dead.
No one knows when this pandemic will over, and it seems it will further affect economies. But the online business will flourish as people will prefer safe, distant, and smart shopping through authentic ecommerce websites. It also presents a very low spread risk as the products are packed and shipped in days.
Even after the lockdown, online shopping will keep its position intact.