SEO Writing: Improve Your writing skills With These 9 Magical Tips

Writing top-quality content is a time-taking task. It takes plenty of time to choose your desired topic, do detailed research, craft the content, and publish it.

If your post fails to earn traffic, this process becomes frustrating. 

Fine-tune SEO writing skills so that your site drives more traffic.

If you're wondering how to write an excellent SEO copy, this guide has got you covered. To create content that's highly authoritative and achieves your goals, there are three key aspects you should master:

• Topic expertise
• Good writing skills
• Know-how of SEO

Whether you want to build brand authority or drive conversions, these elements are crucial.

So, let's dive into the recipe for improving your SEO writing skills, which all content writers and copywriters should know.

Do in-depth keyword research. 

To ensure that your target readers find your written content, it needs to appear in the Search Engine Result Pages (SERPs). This means that you should focus on a topic that has the potential to reach a wider audience. To achieve this, you need to conduct in-depth keyword research.

The keyword research will help you know what your target audience is searching. It would help to analyze your competitors and discover what keywords they use.

Avoid copying their content. Instead, only copy the keywords.

Focus on one primary keyword 

When writing SEO-centric content, people try to copy bulks of keywords and write content accordingly. This approach leads them to write a disorganized copy. How bad it is!

Therefore, you should pick a primary keyword. That keyword will help you to write title-oriented content. The content is very easy to find. 

Pick some secondary keywords.

From the image above. You can see bold keywords to use in your content and what kind of secondary topics you can create that are relevant and help SERP bots crawl you and rank you. 

The Content is so important

To write a winning copy, you need to remember two things:

• Who your target audience is?
• What topic best fits their needs?

When writing on a particular topic, it is important to avoid creating content that closely resembles what is already available on search engines. This is because search engine crawlers prioritize new and informative content that can add value to their users. Creating such content will help your website rank higher and stand out from competitors.

Write a tailor-made meta title.

Now is the time to jump into the writing procedure and start with a meta title. How to write an eye-grabbing meta title?

The text on the SERPs and points out toward the topic webpage is known as meta title. It is also called a title tag. Your content has two headings:

• Meta title that displays on the search results
• H1 shown on the article’s page

It is not necessarily crucial that both these headings are identical. It introduces your topic to the target audience. Hence, it should be of optimum quality.

Use an online word counter to write an engaging title.

Meta title has a restriction of 60 characters. Thus, you should compel readers to click on your title with these 60 characters. copy engines will not show exceeding characters if you write over 60 characters. 

You can trim your meta title using an online word counter and make it more persuasive. This is where many expert writers use a word counter online tool to write clickable meta titles. It displays the total number of written characters (with and without spaces).

Using this word count online tool, you can change the font case of your title. It offers four font cases:

• Title Case
• Upper Case
• Lower Case
• Sentence Case

It is best to use “Title Case” for your meta title. Most professional SEO content writers apply this case in their title. So, write a powerful title with this free word counter tool. 

Craft an optimized meta description

The brief description written under the meta title is called the meta description. It is an excellent way to persuade readers to click on your title over competitors’.

To write an optimized description, you need to follow these points:

• Write a brief description of 140-160 characters elaborating on the topic. 
• Include the primary keyword in it.
• Add a strong call-to-action in the meta description.

Create an attractive H1

If you want to add more spices to your content, you should write a catchy H1. Add describing words like “where,” “why,” and “how” in your H1. This will help readers to expect what they are going to read.

To add more creativity to your SEO writing, you should use numbers like “5 best tips,” “top 7,” and many others.

Do not forget to put the entire article’s heart in the H1. Otherwise, Google will treat it as low-quality content.

Focus on content structure & readability

A decent structure is an essential component of top-quality SEO content development. It would be best to add headings and subheadings to your content. They make the content easy to read and digest.

How to make your content easy to read?

Follow these points:

• Include a table of contents at the beginning of your copy. It helps readers to reach the desired section quickly.
• One paragraph should carry a single idea. So to keep your readers on the lane, you should divide the content into smaller and manageable sections.
• Avoid dragging your content. Instead, make it long only if your topic must be conveyed with lengthy text. The longer article drives more traffic as compared to the average range. 
• It does not mean you only need to write a lengthy copy at any cost. Sometimes, shorter articles can do the same magic.
• Respond to readers’ queries. You can include the frequently asked question in headings and subheadings. It will assist you in catching their attention.
• You can highlight all the vital points. Also, you can change the font of the text. 
• Use bullet points because readers love reading brief information.
• Avoid writing lengthy sentences. Divide all the long sentences into smaller ones.

Include a readable URL

Like the meta title and H1, your page’s URL should also describe the page’s content. It will also tell readers what your content is about.

It needs to be very simple. The URL should also include the main keyword. 

Include images in your content 

In addition to the content, the use of images can also capture readers' attention and keep them engaged with your text. Therefore, you can add a variety of visuals such as photos, videos, graphs, and infographics in your article to provide value to your target audience. It's important to note that images can also affect your website's search engine ranking and generate additional traffic.

Proofread and edit your SEO-focused article

To make your content look professional, it is important to remove all the typos, grammar and punctuation mistakes. You can proofread and edit it yourself, or have someone else look at it with fresh eyes.

In conclusion, writing content that drives conversions and generates leads requires both proper SEO knowledge and strong writing skills. I have provided you with nine practical tips to improve your SEO writing. Now, you can start crafting a top-level SEO copy with confidence.

Wishing you the best of luck!