Being an SEO expert, you may know that Google makes continuous changes in its algorithm that makes you revamp your SEO strategies.
SEO falls into two categories on-page and off-page SEO.
Different factors and practices are included in both categories that play a crucial role in creating results-driven SEO campaigns.
This guide will highlight and explain on-page and off-page SEO tactics, so it’s going to make a valuable contribution to your SEO knowledge.
On-page SEO involves optimization of different components of your website that affects your search engine rankings.
Any activity that you perform to make modifications to your website is the part of on-page SEO.
Using keywords in your web content, title tags, meta descriptions, and alt tags is the basics of on-page SEO.
It refers to the changes that are made within the website to improve and optimize the performance and quality of your website content.
Here are some on-page SEO examples and practices.
Relevant Keywords Optimization
Optimization of relevant keywords is the foundation of SEO. Experts are now targeting the keywords that fit the search patterns and queries of online users.
You need to understand the mentality and needs of your audience to know what type of keywords they are searching for. In this way, you can build your website content based on those keywords.
Meta Description and Title Tag
When users type something on Google different URLs appear, the description that is shown beneath that URL is known as meta description.
The description gives an overview to the user of what page is about.
Good SEO practice is to optimize the relevant keywords in this section. In this way, search engine crawlers can easily pick your web page.
Unique and keyword-rich meta descriptions make you stand out and also enhance your organic CTR.
A title tag is the title of any particular web page that appears on the search results.
You need to integrate the relevant keyword to enhance the search engine visibility of the page.
Using the title tag modifiers such as “best”, “top”, “guide”, “fast”, “great”, “review”, and “quality” allows you to rank for long-tail keywords.
On-Page SEO Content
When it comes to on-page SEO, the content has to be unique and relevant. It should provide great value to the users.
By “unique”, it means that you should not publish something that already exists online. You have to come up with something new every time.
Posting something like a new case study, new strategies or tips can immediately grab the attention of Google.
Content relevance is another major part of on-page SEO content.
Your content needs to answer search queries of users as per their needs and interests.
It should help them to achieve their desired results when they type a particular phrase in Google.
The more your content is relevant, the better chance it’s going to have to rank.
You may check content relevance by searching a particular phrase in Google.
For example, if you will type “top digital marketing services” in Google search bar, you will get the top search results with the most relevant content for this particular keyword.
Starting with unique and relevant content is a positive thing but it's not sufficient.
According to the statistical study, over 4 million blogs are posted every single day. So your content must be highly valuable.
Here are some ways to add great value to your content.
- You can add screenshots and images for step by step explanation that makes understanding easy for online users.
- High-quality and crisp content will engage more users.
- Provide updated information with the latest strategies.
- Look for the expert author who has the first-hand experience of doing things that you want to in your content. It adds more value to your content rather than choosing the freelance writer who has never done anything that he is supposed to write about.
If you want to maintain your search engine rankings then you have to satisfy the search intent of the user.
Your page needs to meet the exact need of Google searcher or else your page will be lost on the 3rd or 4th page.
You need to understand the search intent of the user for the particular term by looking at the top 10 search results of the first page. Then, you need to develop your content accordingly.
If you use any image in your content then you can attribute it through the word or phrase. It helps your content to get indexed and found easily.
Let’s say if you have created a blog related to the “car maintenance tips” then you can save the alt text as “car-maintenance-tips”.
In this way, that image will start to rank for that particular phrase in the search results.
Internal linking holds special importance in SEO. Linking from high-authority pages boosts its visibility in the eyes of Google.
Use keyword-rich anchor text while internal linking to the pages that have the most link authority.
You can use an SEO tool like Ahrefs to align those pages and then internal link it from high-authoritative pages.
Wikipedia is a great example of internal linking. You can see how they add keyword-rich internal links to their pages.
The website performance and page speed are also one of the crucial on-page SEO factors.
Such web pages that take too long to load or not mobile responsive are expected to rank low in SERP.
Users are going to come to your website and leave it immediately which is going to increase the bounce rate as well.
Search engines monitor all these factors to rank your website, so it’s vital to compress image size on pages, improve website compatibility for all devices, and reduce redirects.
On-page SEO factors are linked directly to your website while Off-page SEO factors exist off your website.
It involves different promotion methods including social media to divert traffic and enhance the exposure of the website.
Here are some of the major off-page SEO examples and practices.
Quality backlinking is the most important part of off-page SEO.
When high-quality websites link to your content, Google gives you more domain authority and enhances your search engine visibility.
You can use various organic backlinking strategies such as guest blogging and trade publications.
Approaching different resources in the industry to share your content can also produce effective results.
Social Media Promotion
Your website ranking is not directly linked to social media marketing. But it helps to generate clicks and boost your site traffic.
You can engage users by producing plenty of link shares that generate tons of leads that you can convert into sales.
Domain authority is a score that search engines give to your website by analyzing its strength. It ranges on a scale from 1 to 100 and a website with higher domain authority is likely to have a dominant web presence.
Your domain name history, quantity and quality of backlinks, and the number of errors in pages are some of the factors to measure domain authority.
If you have an error-free website with best SEO practices implemented on it then you can enhance your domain authority that impacts positively on your ranking.
If you want to build advanced SEO strategies then the understanding of on-page and off-page SEO practices is vital. You can only be successful if you can work on it together to improve your search engine visibility.
Google is thirsty for the top-quality content, so you need to feed it continuously to maintain your ranking by supporting it with effective on-page SEO.
Afterward, you can work on off-page SEO to earn quality backlinks, improving domain authority, and effective social promotion to generate consistent traffic and leads.
Availing professional SEO services is another way to attain a strong web presence and to implement the latest on-page and off-page SEO practices.