Engaging Visitors on your Website and Stopping them to go
According to Tyton Media, Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain.
Bringing changes in your website design is not about comparing with the old one but fine-tuning the new one so as to make your existing customers feel contented while visiting your website!
Webnet believes in strategizing your new website, which won’t come as striking and engaging graphics or content. It would be more about getting your target audience involved and offering them what they want when you plan on getting revamped web design services.
ARE YOU DIRECTING YOUR CONTENT TO YOUR TARGET AUDIENCE?
You must know where your product or service is being targeted, right?
The most important part of your website comes here when it is about targeting the correct audience and getting them targeted in the most workable way. Make sure about your customer flow before going for a website redesign service by following these questions.
- Do my customers like my website design?
- Have I got any complaints about the user experience?
- Am I not getting sales conversion because of my website design?
If you have an answer of ‘yes’ to any of these questions you should look forward to a website redesign.
As acclaimed by Tyton Media, 38% of people will stop engaging with a website if the content/layout is unattractive.
If you understand the belongings of your audience, you would come to draw them the most under that demographic section. If you display encouraging design and pictures, they would easily correlate themselves with your product and would be in high spirits knowing the fact, that there is something recognizably familiar between you and them.
STAY AWAY FROM UNINTENTIONAL BLINDNESS
According to user testing blog, Daniel Simons explains, even though it’s in their visual range,
People typically do not consciously perceive aspects of their world that fall outside of the focus of their attention. These events can be dramatic enough that the vast majority of people are convinced that they would notice. In reality, though, many people do not.
Imagine a scenario, where you empower deeply for the new designs and features for your upcoming new product. After some days, when you check back the analytics, it turned out to be unsuccessful.
Design plays a major role in the engaging audience to stay on your website, but content also plays a very major role in building trust. Whenever you think about redesigning your website you should also invest in expert copywriting agencies for creating content that your audience wants to read. Trust me it makes a big difference in driving your customers to a landing page and they commit to making a purchase decision. The rationale grounds proved that the content, even if it was accurately tailored, didn’t turn out well in being noticed by the visitors.
WHAT’S IMPORTANT FOR A WEBSITE DESIGN?
Your company website should be focused on what is needed to be delivered, but should also focus on the relevancy of the topic, supported by images and consistency in describing your services and products. The audience does not want to read too much content but wants infographics to understand what you are trying to say. Images and videos are very important. Again, investing in the content will definitely be a game-changer for you.
To sum things up, Website design is an important factor with a great navigational advantage for your audience to reach what they are finding with importance on responsive design. Finally, the content that supports the needs of your audience intent with images and video.
Always make sure about the informational content you are displaying is what your visitors need.
NEED HELP WITH YOUR WEBSITE REDESIGN OR STRATEGY?
If you are planning to contact us remember we will be really expensive because the strategies and content we will develop commit a lot of time also with design. We can help you but contact us if you really want a change and we guarantee a great web development experience.