Every business needs a logo and as it creates your identity. Creating a logo is one of the difficult parts and there are many people out there that claim they will create a unique logo for you. But mostly the elements of the logo are copied.
To build credibility and awareness among your target market, you need to set your logo apart from others.
Regardless of your business size, a logo is essential because it helps you to gain recognition in the marketplace.
The bigger you establish the brand, the more opportunities will come to your way.
One of the major goals behind logo creation is branding that helps you to gain loyalty and share the values of your customers.
Importance of Logo Design for Business
Let’s be honest, if brand names were not part of logo design, the majority of people would have not recognized any brand.
It’s hard for any brand to build a position or reputation in the market without solid graphical communication. A logo is something that comes to the mind first and this is why it is an essential element of graphic designing, so you should understand its significance.
Unique logo design helps you to create everlasting memory among your target audience. It helps you to gain global recognition and you could dominate the market as well if your logo sets you apart from others.
A logo reveals your identity. Its presence on your products, business cards, brochure, and website communicates your ownership.
Before seeking logo design ideas for business card or website, you need to understand its significance.
An interesting and appealing logo design naturally draws people’s attention. It invites people to get to know you and creates your brand perception.
Let’s say, if you are thinking about a soft drink, the logos of popular soft drink brands will start appearing in your mind automatically, so it’s all about creating a perception.
When you think about particular industries, certain signs or symbols come to your mind.
For example, if you see the logo that features a chef wearing a tall white hat holding a pizza in his hand then what would be your first thought?
You will recognize that it’s the logo of a pizza brand.
A good logo should not only portray a clear picture of your brand but also set you apart from others, so dare to be different.
Let’s dive in and explore how to create logo for business name in a flawless manner.
Build a Logo Concept
You need to start by building a unique concept as per your brand values.
A person should be able to associate your logo with your products and services. You just can’t create a logo that is not defining the purpose of your business.
To gain a cutting-edge in the marketplace, your logo should last long among your target audience memory.
If people start recognizing your logo quickly then they will be able to relate to your company as well.
To get logo design ideas for business company, you may closely analyze your competition to get a better insight.
Some top businesses in the world are solely recognized by their logo.
Let’s say if I give you a hint of the top fast-food restaurant chain logo that consists of only one alphabet then what will click to your mind?
Yes, you are right, it’s McDonald's.
Now, there are few things that you need to observe in McDonald's logo.
First, it is unique and you will not find any other logo that has the same concept.
Secondly, the red color is visible in this logo that stimulates appetite, so it is going with their products and services.
At last, the logo is simple and easily recognizable, so that is why it is still fresh in people’s memory.
These key factors play a crucial role in helping you to create a concept, so you can build the desired logo according to your brand operations.
Choosing the Right Font
Typography is one of the important elements of logo design. It communicates your brand name and nature of business.
Revamping logo fonts have helped companies to boost sales and profits. There are plenty of fonts that you can explore and choose from.
Serif font is one of those classic fonts that you will see in newspapers and magazines mostly. The statistical study showed that serif fonts have a great impact on readers’ minds.
Sans serif font is another type that is used in modern businesses, mostly on websites and lifestyle blogs. If you are wondering how to create a logo for business cards, mockups, and brochures, then you should consider these fonts.
Script fonts have the power to display the nature of a certain product or service. You can portray creativity, elegance, and add casual effects with it to make your logo more stylish.
You need to experiment with all these fonts to see which one is the perfect fit for your products and services.
Deciding the Right Colors
Colors communicate your brand message. It increases your brand recognition, so you have to be very cautious while choosing your logo color.
More than anything else, color appeals to people the most. They are the first thing that gets noticed, so it gives you an idea of how to create a logo for business name and choose the best color according to your services that stick in people’s memories.
Impactful logos have the perfect combination of shade and colors. Human psychology responds to different colors differently.
Let’s understand the meaning of some colors.
- Red is the color that displays passion and boldness. It is mostly used in restaurant logo designs as it increases impulse eating.
- Orange is the color that represents confidence and is seen as a joyful color.
- Yellow is the color that shows warmth and optimism.
- Green shows peace, growth and is used to make a healthy impact.
- If you want to evoke credibility and strgth then Blue is the perfect fit for you.
- Purple is used to portray creativity and imagination.
- If you want a balanced and calming effect in your logo design then you should go for black or white.
Although, the meaning of these colors varies depending on the shade you use. It is also based on which color combination you use to create an impactful logo.
At last, you need to decide the color logo by keeping your brand values and target audience in mind.
Choosing the Type of Logo
You can explore many designs and typographies when it comes to building a logo from scratch. But more importantly, you need to decide which type of logo you need for your brand.
You can choose from different logotypes that fit in your brand.
Wordmark logo is one of the most commonly used logos that companies use in the form of a full name. This type of logo consists of color and typography, so you can consider it only if you want to create a logo of your brand name.
Another type of logo is a Monogram logo. It includes the initials of your business and is used to convey your brand message clearly and concisely.
If you are wondering how to create logo for business name, then a monogram logo could be the right fit for you.
The pictorial mark logos are easily recognizable and have a long-lasting impact on people's memory.
These logos are unique and communicate brand values more effectively. Apple’s logo is the perfect example of pictorial mark logos. The logo itself tells the name and attributes of the brand.
A brand without a logo is like a person without a name. Your brand will not have an identity and it will not be recognized until you will not have a logo.
A logo is one of the essential elements to build a corporate identity. It increases your brand awareness and people start acknowledging your products and services.
At the end of the day, you need to make every decision regarding your logo design based on what your business stands for and who your target audience is.
Hopefully, this blog will give you a better insight into the logo design procedure and make you realize the worth of a logo for a business.