Web Development Trends for 2020

With the continuously evolving digital technology, trends never remain constant they change with every passing year. The same goes for website design and development as it also experiences technological advancements that you should familiarize yourself with. If you don’t do it then it’s hard for you to survive in the rising competition.

Here is a complete guide to letting you know about the latest web development trends for 2020 based on market demands and industry.

Voice Search Optimization

Voice search is one of the latest trends of this year that you should look for. It has already made a great impact on the web presence. The statistical study shows that around 30% of the searches will be done without any screen by the end of 2020. Smart speakers are also increasing with time. 

Voice commerce sales are also expected to grow by almost $6 billion in the UK and $42 billion in the US by the end of 2020. Considering these statistics we can say that voice search optimization is booming, so you cannot ignore this web development trend. You should make it a primary part of your SEO strategy.

Push Notifications

A useful and solid tool that plays a key role to improve the user experience of online customers and also fuels your marketing efforts. Mobile applications are known to have more flexibility and convenience for users but web applications are now also contributing positively to enhance user-experience. 

Push notifications are used to provide different information to the end-users such as new blog posts, the product you liked in stock, etc. It is possible without any registration or email credentials. It gives an additional platform for companies to communicate with their audience and market their products and services.

Accelerated Mobile Pages

Google has taken initiatives to improve the overall browsing experience for mobile users. The company introduced the accelerated mobile pages project and it is one of the latest trends now in web development technology. 

The technology was built to encourage speedy websites that have less load time and provides smooth browsing to users on mobile devices. Google loves fast running websites and AMP enhances website visibility as well that means this technological trend has a lot to offer for SEO as well. If you want to build an accelerated web page, you can use AMP HTML open framework.

Progressive Web Apps

It is one of the most influential trends in the web development world that takes web browsing experience to another level. Progressive web apps (PWA) is a web application that offers functionality like traditional mobile apps. This web application possesses features that are offered by the advanced browsers for a better mobile user experience.

The research studies have shown that mobiles are the most used device as compared to tablets or desktops. This web application is built to fill the gap between mobile apps and mobile browsers. PWA has targeted the issues that users hate mostly such as slowness, poor browsing, and load speed, etc.

Renowned companies like Forbes, Virgin America, Twitter, and Washington Post have built a PWA and made the best use of it. They have been able to capture more conversions by decreasing the load time. If you want to implement this technological trend by building a PWA then you may consider different technologies for it such as Angular and Polymer. 

It is the perfect time to adopt the above-mentioned trends and to implement them on your website. Just remember that early adopters always have cutting-edge over their competitors to lead the market.